Solutions
As a competent partner for market information we support you in every step of the project searching for answers and decisions.
Our solutions range from the first informational conversation to action-oriented moderation of results. Our large amount of experience and innovative techniques are individually adapted to your needs. Naturally, we keep a close eye on the expenses.
We know that your success depends on the correct decisions. That is why we analyse customer relations and market segments in your competition setting for you, determine the usage potential for your current and planned products and offerings, optimise your communications measures and calculate sales-optimising price strategies for your market.
Methods
Each method has its distinctive advantages but also weaknesses. Therefore, the methods suitable for your issue should be chosen with care. We counsel you on the choice of the methods and method combinations most suitable for you. Our broad repertoire of survey methods ranges from qualitative group discussions over modern online surveys, professional phone surveys in our own CATI-studio and many more procedures right up to sophisticated method combinations (multi mode surveys). Furthermore, you can always place your trust in our statistical competence regarding sample drawing and multivariate methods of analysis for your use.
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Topics
The analysis of the survey results is the means to answer your questions. In the course of this it comes down to the right mix of content-related experience in the different fields of research and markets and statistical analysis competence. We have structured our research experience systematically in the three topical areas of innovation research, relation research and communications research. The following applies for all areas and approaches used therein: the analysis is always a part of the whole process. The later analysis requirements are already deliberated and considered thoroughly in the construction of the questionnaire. Individual and a perfect fit for your specific issue.
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Reporting
Not only is gaining the correct insights with our results crucial for your success but also the correct and professional presentation for communications.
Therefore, we especially put emphasis on a visually and content-wise premium presentation and concentration of results and guidance.
For that we can always offer you the latest technological developments ranging from the classic Powerpoint-report to the most sophisticated graphic online-reporting-portal.
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Activ8
Activ
8 is our systematic program to increase customer relationship quality and brand value.
Customer satisfaction and brand management surveys contain tremendous value added potential. Therefore, they count without a doubt as the most important instruments of market research.
But only by professional conception and execution of such a program can profit-increasing measures be derived and implemented effectively.
Only then an active and profitable customer relationship and brand management become possible.
We provide you with an effective solution: Activ
8. Your customer and market surveys become control instruments for clear identification, prioritisation, implementation and control of measures. For an increased profitability of your company.
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