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rc launches survey "Mobile & Social Marketeers"

Survey "Mobile & Social Marketeers" - how German marketing and sales professionals use mobile internet and social media
Mobile internet and social media are currently top issues for marketing as well as market research professionals. For marketing and sales professionals this topic is exciting in two respects: on the one hand they are planning and considering how to apply profitably social media and mobile marketing for the benefit of their company, on the other hand in many cases they are using social media and mobile internet services themselves for both business and private purposes.
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rc uses leading verbatim-management software

rc has finished the test run of the software AscribeTM by US-company Language Logic and will be using this solution for the analysis of all continuous texts by April. Aside from raising efficiency and consistency of the coding-process Ascribe also allows the application of automated rules of coding based on mechanically linguistic learning processes.

rc relies on innovative software

Since the beginning of the year, rc uses the worldwide leading survey and reporting software Confirmit. After thorough tests of different software systems, Confirmit prevailed because of its high quality, performance and innovativeness. Especially convincing was the option to connect the different survey methods (CATI, CAWI, mobile terminals) seamlessly into the study design (multi-mode).
With Confirmit, rc is able to provide its future customers with an even greater degree and more efficient high standards regarding programming of web-questionnaires, control of the call centre and web-online reporting right up to complex enterprise-feedback systems.
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