Innovations & Products

Ideation process and idea development

Product and service ideas can be developed in a structured way, refined and concretized up to the development of prototypes within the framework of creative research approaches. Let us clarify where the central promises of the products or services to be developed lie. And when these have to be fulfilled.

Baseline studies

A baseline study is the ideal access to topics in the company that have so far been little or hardly known. With our expertise in combining qualitative and quantitative methods, we develop the optimal study design to comprehensively research a topic and gain fundamental knowledge about the object of investigation. At the same time, our insights show the need for action for follow-up measures.

Accompaniment of agile projects

Agile projects need fast and reliable information about future buyers, users and stakeholders: Exactly to the point - both temporally and thematically. 

In order for you to be able to concentrate fully on further development, we create tailor-made insights that support you in your task. Always adapted to your individual requirements - context-sensitive.

Identification of use cases and use stories

You have a product or a service idea, but do not know for whom it is suitable and how and with what motivation someone should accept your offer? What are the best stories (use cases) that your product pays for and to whom should you tell this story? These are central questions for product design and differentiation as well as for the communication and advertising of the product that we answer.

Price strategy and price sensitivity

Identifying optimal sales prices, exhausting the possibilities, but at the same time not overstretching the arc in pricing, offering fair prices and setting up target group-oriented price models - price research offers many facets. With the possibilities of a systematic price sensitivity analysis, which takes into account decision motives, demand structures, competitive knowledge and purchase-relevant factors, we create clarity in the pricing and the design for your product or service.

Target group determination / segmentation

For a targeted approach to consumers, e.g. through classical advertising measures, social media communication or networks, it is important to know the own target groups exactly and to address them in a differentiated way. In order to be able to respond concretely to the respective customer wishes, people are divided into homogeneous groups in segmentation procedures, e.g. according to their motivational structures. These groups with similar requirements and motivational structures for their products form the foundation for developing and implementing an effective market development.